
Other digital elements for fans to interact with include Instagram filters, ASMR experiences and more. The augmented reality (AR) concert can be accessed by scanning the QR Code on a Coca-Cola Intergalactic can, launching the Coca-Cola Hub where the performance will live.ĭuring the performance, viewers will see Ava Max performing three of her biggest hits “Kings & Queens,” “Sweet but Psycho” and “EveryTime I Cry”-surrounded by red liquid and gradient lighting. The one-of-a-kind Intergalactic cans will allow viewers access to the world’s first ‘Concert on a Coca-Cola’, featuring global popstar, Ava Max. With Intergalactic, what’s on the can is as innovative as what’s in the can. Coca-Cola Intergalactic is the first limited edition product under Coca-Cola Creations, a new platform which takes the iconic Coca-Cola brand and lends it to new expressions.Ĭoca-Cola will collaborate to create new flavours, designs and experiences, reimagining it’s iconic product in time-limited editions inspired by moments across culture, music and gaming, in both the physical and digital worlds.

Coca-Cola has announced the launch of limited-edition Intergalactic, inspired by the world of space.
